Typography Case Study (Exercise E)

Prompt:

• What seems to be off about this particular typographic representation?
• How would you improve this typographic representation (look into the 8 rules for guiding points for discussion)

This typographic representation is going against 3 of the 8 rules we learnt.

Rule 4: Readability

The outline on both the title and body text is distracting and hinders readability. If the outline was an intentional stylistic choice, we could possibly keep it just for the title, depending on the purpose of the text. However, for the body text, removing the outline would help readers absorb the information more easily.

More ways to improve readability is to left align the text so that readers have an “anchor” to go back to.

Rule 5: Complementary typefaces

The current font being used is quite stylised, we could possibly change the body text to a simpler/plain font, perhaps sans serif to complement the casual style of the title.

Rule 6: Hierarchy

While there is an attempt to show hierarchy through different sizes for the title and body text, this could be made more apparent if the body text is in sentence case. It would also help with readability.

Since the body text is one long chunk, depending on the content of the text, it could possibly be split into different segments to highlight points of information.